Learn to make ads that work with Generative AI

Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.

As creatives, we spend a lot of time trying to describe our vision to other people. When words don’t do us justice, we turn to moodboards or artistic references. It’s now possible to do the same when prompting AI.

One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.

Orchestrating a successful food photoshoot used to be time-consuming, costly and generally pretty daunting. With AI, you can now get a customer’s mouth watering without even turning the oven on.

Macro photography plays a crucial role in bringing products and brands to life - whether it’s capturing the curve of an eyelash, the sparkle of a wedding ring, or a dewy blade of grass.

For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.

The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience. 

Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.

Orchestrating a shoot used to take weeks of pre-production - back and forths on casting, scouting for the perfect location, assembling a talented crew - and that’s before the shoot even starts.