Ready to win with AI ads?
Join 5,000 top brands and agencies making ads built for performance.
Basic
14
billed monthly
24
billed monthly
55
billed monthly
99
billed monthly
186
billed monthly
Pro
Custom pricing
Pro add-ons
Custom pricing
Basic
11
billed monthly
19
billed monthly
44
billed monthly
79
billed monthly
149
billed monthly
Pro
Custom pricing
Pro add-ons
Custom pricing
Trusted by 5,000+ brands and agencies, generating 1,000,000+ AI ad creatives
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Apply for a Creative Grant
In partnership with the Mofilm creative community. Tell us who you are and how you plan to use GenAI in your work to be considered for free access to Pencil and our creative community. Open to all independent professional creatives and creative students.
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Frequently asked questions
Pencil takes in your branding, assets and data - and generates static and video ad ideas predicted to perform.
Pencil uses a pipeline of AI models aggregated from the best providers in the industry - OpenAI, Google, Stability and others. These models can help you discover insights & audiences, write copy, edit video, match copy and visuals to create persuasive narratives, select channel-best-practice templates and layouts, apply branding and make predictions. All of this happens automatically in less than 2-3 minutes per ad.
When you first sign up for Pencil you'll connect your ad accounts and upload your assets as part of onboarding in order to quickly generate a first batch of ads.
Our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.
Just sign up for one of our free trials! It's totally free to try Pencil and no credit card is required.
We currently support generating text in over 30 markets and languages including India - Hindi, Indonesia - Indonesian, Japan - Japanese, Malaysia - Malay (Bahasa),Taiwan - Trad. Chinese, S. Korea - Korean, Vietnam - Vietnamese, China PRC - Simp. Chinese, Hong Kong - Trad. Chinese, Thailand - Thai, Singapore - English, Belgium - Dutch (Flemish), Belgium - French, France - French, Sweden - Swedish, Germany - German, Italy - Italian, Poland - Polish, Spain - Spanish, UK - English, Hungary - Hungarian, Austria - German, Switzerland - German, Switzerland - French, Switzerland - Italian, Greece - Greek, Israel - Hebrew, Portugal - Portuguese, LATAM - Spanish, Brazil - Portuguese, Mexico - Spanish, US - Spanish, US - English, Canada - French.
We are working hard on official support for a number of other languages. Please check out our public roadmap for more details on when these will be available.
Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.
If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.com
We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.
You can cancel your subscription at any time, and any charges will stop at the end of your billing period.
If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.
Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!
Required inputs include:
- A brand kit including logos, fonts, colors and a short description of your brand and products.
- Assets including product images, lifestyle images, product video or UGC video.Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.
Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.
Pencil can generate text, image and video (6s, 10s and 15s) assets as well as creatives which can be a combination of all of these
Each creative is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1
This means that Pencil's outputs can be used on pretty much any digital channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.
You're able to export your generated creatives directly into your ad account. You can also download your creative as image (PNG) or video (MP4) files
When your subscription ends, you will lose access to your workspaces and all charges will stop at the end of your billing period. If you want to restart a cancelled subscription, just email us at support@trypencil.com
Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.
Love for Pencil
Some great news - we’re consolidating the numbers and saw that the <span class="is-purple">@Pencil</span> ads have generated great results!
I am truthfully blown away by what <span class="is-purple">@Pencil</span> put together with such a short turn around. WOW. You rock. I have a small amount of feedback but these are an INCREDIBLE start.
<span class="is-purple">@Pencil</span> has been an absolute rockstar. Really appreciate what you have done... will be testing the creatives this week.
I am a big fan...I particularly like that the team has tried a different angle with the tagline.
We have seen awesome conversions on this set of promo ads we’ve been running. We’d love to get another set!
I absolutely love the four ads - I'm downloading them now so I can show them to our brand manager for usage. Thank you so much!
It’s great to see the videos you’ve generated for us because some look better than the ones we’ve generated ourselves.
<span class="is-purple">@Pencil</span> has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.