How a Footwear Brand Used Gen AI to Create a Seasonal Campaign

The holiday season is make-or-break for many brands, but creating campaigns that resonate with diverse audiences and feel fresh year after year is no easy task. With Gen AI, brands are now able to generate ideas and insights that unlock new creative directions and make tailoring campaigns to specific audiences faster and more accessible.. Here’s how one brand not only captured the festive spirit but also expanded their reach to new audiences:

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The Challenge

For a footwear brand renowned for its luxurious and comfortable products, the holiday season is a pivotal moment. To make the most of this crucial period, the brand aimed to rework an existing campaign, tailoring it to the season while also expanding its appeal to new demographics - particularly men. The challenge was to produce high-quality, impactful assets quickly, whilst making sure they resonated across platforms and with varied audiences.

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The Solution

The campaign used a mix of product imagery and graphic elements, and was geared towards both existing and new customers. Seasonal touches, such as festive colors and gifting themes, were incorporated to align with the holiday spirit.

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For male audiences, the brand adopted a fresh approach, presenting its products in aspirational yet relatable settings to introduce a new demographic to the brand. AI insights identified concepts with the highest likelihood of success, enabling the team to refine their strategy before launching the campaign. This data-driven approach meant the final assets were both visually compelling and strategically optimised.

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The Results

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The campaign worked to broaden the appeal of the brand, without costing too much or taking too much time.

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• 242 unique assets generated
• 50% reduction in production time
• 155% return on ad spend (ROAS) on TikTok

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With the help of Gen AI, brands are now able to confidently explore new campaigns or adapt existing ones to suit niche occasions or audiences that might have been overlooked in the past. Whether it’s tailoring an old campaign for a new demographic or launching fresh initiatives for particular seasons, AI opens up opportunities for creativity and agility that were once out of reach.

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